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Green Mountain Coffee

Green Mountain Coffee

 

Green Mountain Coffee is one of the most ubiquitous coffee brands in the country, but its wide availability has led consumers to believe it's nothing special. In reality, they pioneered Fair Trade and have exacting quality and taste standards. To seamlessly tell this story, we shot this spot on an unconventional circular set, in a single take. 

 
 
 

Green Mountain Coffee: "What If"
Director: Arno Salters