Creative Director
+Art Director
Kristine is a Boston-based Group Creative Director at VCCP in New York, with over 15 years of experience leading creative work and building brands.
She has worked with global brands including Nike, Microsoft, Prudential, and Verizon, with work recognized by Cannes Lions, The One Show, D&AD, and the Effies, among others.
Work
The Pen To Right History
Last Prisoner Project
Created a pen that signed over 175,000 pardons for cannabis injustice - the largest state-level pardon in U.S. history.
The Beta Baby Bonus
Prudential
Redefined what it means to start saving for retirement early by investing $1 Billion in future value towards Generation Beta’s retirement the day they were born.
Cecifoot Olympic Uniforms
Puma x Two Blind Brothers
Designed the uniforms for France’s Blind Football Paralympic team at the Tokyo 2020 Olympics.
There’s a Lesson Here
Prudential
Fought financial disinformation on social media with comedians.
Ticket to Tokyo
Microsoft
Sent Olympics mega fans to Toyko when the 2020 Games were shut down in the pandemic.
Made Up Family
Verizon
Showed how strange it would be if every family member were exactly the same.
Flash Forward
Prudential
Made an AI photobooth to show people what they’d look like thriving in retirement.
Closer to What You Love
Microsoft
Featured Gen Z trailblazers harnessing Windows 11 to shape the future on their terms.
Returns
TD Ameritrade
Used an NFL partnership to showcase how players and fans measure the return on their investment in the game.
A Network You Can Count On
Verizon
Told the world it’s not the wireless plan, it’s the wireless network, that matters.
Clients
Nike
Microsoft
Prudential
Verizon
Last Prisoner Project
TD Ameritrade
Green Mountain Coffee
Walmart
Keurig
Chandon
SAS
Dr Pepper
Dos Equis
Two Blind Brothers
Puma
About
CV
2026 - Present
Group Creative Director
VCCP US | New York, NY
2022 - 2026
SVP Group Creative Director
McCann | New York, NY
2017 - 2022
VP Creative Director
McCann | New York, NY
2015 - 2017
Associate Creative Director
Havas | New York, NY
2014 - 2015
Senior Art Director
Code and Theory | New York, NY
2010 - 2014
Visual Designer
R/GA | New York, NY
Contact
kristine.salm.baker@gmail.com
Education
The Creative Circus
Art Direction
Atlanta, GA
The University of Virginia
McIntire School of Commerce
Charlottesville, VA